Co-branding is a powerful, yet somewhat under-used, strategy for promoting an online business. Much care should be exercised when selecting a co-branding partner – you obviously need to choose partners that have something in common with the product or service that you’re selling.
For small online businesses co-branding can be very cost effective. However, if you choose the wrong partner, or too many partners, the risks may outweigh the benefits.
Adding Partners to
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