Will Edwards

The Story of White Dove Books

Part 7 – Going Full Time


It took me 7 years of hard work to get my website income up to the level where I felt I could quit the day job. I realise that's probably not what anyone starting out would want to hear. For many people, it is not spectacular enough. People want to hear how to get rich quickly and they want the shortcut to instant riches. I understand. There are many people saying that they have the secret code that can ...

The Story of White Dove Books

Part 6 – How I got on Page #1 of Google

Once the site was actually making money all by itself, I reasoned that all I needed to do was to ramp-up the traffic to improve my bottom-line. Getting more people to the site, I realised, would be a matter of getting better placements within Google’s results (SERPS). I knew nothing about Search Engine Optimisation (SEO) at that time and I was naive enough to decide to compete for the term ‘personal ...

The Story of White Dove Books

Part 5 – My First Viral Product

There was an internet marketing book that did astonishingly well around the time I was beginning to model copywriters: you may remember it was called The Rich Jerk. My own opinion of this book (which I purchased) was that the content was not really what I had expected. At the time, I was still searching for that elusive magic-bullet that would surely rocket me to success. I did not find it in that book or ...

The Story of White Dove Books

Part 4 – My First Product

It didn’t take me long before I realised that Adsense was not going to make me rich. In fact, I realised that – at least in the short term – it was also not going to provide me with a full-time income. That’s not to say that it can’t be done, of course, but I did not want to create an ugly site with Adsense plastered all over it just to get clicks; and I also did not want to get into creating hundreds of low-quality ...

The Story of White Dove Books

Part 3 - Where was the Traffic Coming From?

In my previous post, I said that I instantly began making money as soon as I added Adsense to my main site; and that was true, but, of course, the reason it happened was that I had already managed to build up some decent traffic. However, at the time, my hosting account was a basic one with very limited reporting facilities, so I had no idea how much traffic was coming to my site until I added ...