Using video does seem to be getting more and more popular. I haven't really gone that route yet myself, although I have added a few video clips from others related to my sites on certain appropriate pages.
I guess for me the main marketing method I have learned and have continued to stick with is building a solid niche website based on a particular topic.
It may be slow at first to build and grow your traffic, but once you get the ball rolling, it is an every increasing business that you can monetize in a variety of ways. I've become very fond of this method of online marketing.

Blessings,
Angie