People,
The site I'm currently working on ties in well with gambeling (and no, it's not poker). I've been comparing and contrasting the assorted affiliate programs that exist for different online casinos and I think I'd like to go with BoDog. Thing is, they all offer two possibilities in terms of commission, one being to pay a flat fee per referral (in this case $100), and the other being to pay a percentage of that player's lifetime investment in the site (the percentage of course increases as the total amount of revenue you drive to the site passes certain milestones). Anyway, my question is...
Does anyone have any experience with this? Which option is better? If it's a 10% commission, I can't believe you're going to make as much per referral as you would if you simply went with the flat fee. Even if it were a 20% commission. I mean, if a site pays $100/referral, and you go with the "percentage" commission, you need your average player to wager $1,000 to make the $100 you would have the other way - and quite frankly I don't see many people doing that. $50, $100, maybe taking advantage of the bonus' they might go as high as $300-$500, but...the vast majority, or at least the majority would have to be in the "under $1,000 invested" club, right? But maybe not "per lifetime". Uggh.
The benefit is if you have at least one referral who makes up for that. Someone who places a couple thousand dollar bet every couple weeks/months. But that seems less of a "sure thing." Besides, how many people do THAT? Much less consistantly?
Anyway, I guess I'm sort of answering my own question, but I'd love to get all your thoughts on this. Thanks.