Today I received an e-mail from the Rich jerk about a "hidden easter egg" on one of Mike Filsaime's sites.
Something just didn't seem right about the e-mail, so I did some checking...
Although it's presented as one of Mr. Filsaime's sites, where he made a mistake and left a little easter egg in there, if you do a little checking, you find that the site is pointed to a rich jerk DNS server

I find it kinda funny the way The Rich Jerk presented it only to find out that it's one of his own websites. I'm sure a deal was struck with Mr. Filsaime to sell the book cheaper to his list or something..
Anyway, more underhanded tactics of marketing. Found it interesting and thought I'd share.