Hi Michael,
It looks like a pretty nice option, and I probably would have been tempted way back when. However, having learned what I know now, you need a lot more than an easy website builder. You need to be able to build a site the right way.
This company is charging $20 a month. For $5 a month more you could have SBI which is far superior as far as getting results is concerned. Maybe the template choices on this site are nicer looking (that's debatable, I suppose), but nice designs don't bring traffic.
Save yourself time and money and put your energies into building a site that gets free targeted traffic from the search engines. SBI will let you build a site 'easily' like this one is promising, but they will also teach you to build it right.
Yes, I'm biased,

but I know it works from personal experience.
Blessings,
Angie