Thay 'buy' word tip is a great one from Hollymeister and I have been using that in my Adwords campaigns for awhile now. Another little tidbit (got from Warriors forum) was to finish up your title line speel with a colon, if you still have less than 25 characters. For some strange reason we have tested that and it results in a 6+% steady improvement in the CTR column results. I think subconsciously when a reader sees that in the title blurb, his mind forces him to read the next line and, more to complete the rest of the thought, perhaps. For example....Buy GizmoPro & Save $$: Hey, that extra little 6% just might buy you a pair of tickets to the next Roling Stones Concert....will Those dudes ever retire???
Post edited by: Eowawa, at: 2007/02/12 02:58
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