Five Google Adwords Tips The reason I'm writing this is because there are many beginners out there who throw away their hard earned dollars on Google Adwords. Since I don't want that to happen to you, here are Five Google Adwords tips which can help you hold onto your hard earned cash:
1. Turn the Content Network off. You will often get untargeted traffic clicking away at your ads out of curiosity. You can make money with the content network, but most people lose money on it, so turn it off!!!
If you do decide to leave the Content Network on, create seperate adgroups specifically for the Content Network, and disable the Content Network for the rest of your adgroups. The reason? You can get much lower prices when you bid on the Content Network exclusively. For example, a keyword might cost you 25 cents per click using the Search Network, but only 5 cents per click with the Content Network.
2. Use a keyword tool to help generate search phrases. There are some good free keyword tools out there such as 1. Lexfn, 2. The Overture Keyword Suggestion Tool, 3. Good Keywords, And 4. Nichebot:
1.
http://www.lexfn.com/ 2.
http://inventory.overture.com/d/searchinventory/suggestion/ 3.
http://www.goodkeywords.com/ 4.
http://www.nichebot.com 3. Don't throw a bunch of unrelated keywords into one adgroup. For example, if you are selling ice to eskimos, don't put "snowman" and "make money with ice" into the same adgroup - seperate these into their own distinct adgroups using common keywords.
4. Use your keyword in your ad, preferably in the headline (again, group common keywords together into the same adgroups). Rumor has it that this will help lower your cost per click, since Google usally gives you a higher quality score when you do this.
5. Don't overspend per click. Divide the total price of your commission by 100 to get the maximum cost you should spend per click.
For example, if your commission is $25, divide $25/100 to get a maximum 25 cents per click. This means that if 1 person out of every 100 people who clicks on your ad makes a sale, you'd break even.
Your product may convert at 1 in 50 meaning that you can raise your bid price a little if you are willing to risk more, but keep in mind that there is no guarantee that your product will convert at 1 in 250, so try and be as conservative as possible, at least when starting out!
If the keywords you want are more expensive than your maximum cost per click, try to think of related phrases that might trigger the same ad.
This isn't EVERYTHING you need to know about Adwords, but its a good starting point, and I hope it helps. For more information on Adwords, I'd suggest getting some Adwords coachiing through Wealthy Affiliate.
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