Hello Fellow Forum Members,
I am hoping that headline grabbed your attention. What I have to tell you really isn't a secret so to speak, but an untold truth about The Cambridge Business Academy.
Kevin and Paul are a bit restrained about directly promoting the CBA on this forum, however I am not and will be doing more of it. (video tour from the inside being edited as I write this)
One of the facts that I discovered on my own about the CBA is that it has an amazing conversion rate. Some time after I discovered it on my own, I heard Kevin talking about it from his bathtub (more on that later) and he said that the CBA conversion rate is 14%. You read that correctly, here let me make it a little larger...
14%
I know this to be an absolute honest revelation as is everything you hear come from these two gentlemen. The CBA is one of the best programs I have ever seen, and I have been doing this since 1997. I have seen literally hundreds of programs come and go, but I guarantee you that the CBA will be around for a very long time.
I know this percentage to be absolutely accurate, because I am a CBA JV affiliate and my personal conversion rate is 13.58%.
However, I am going to reveal something to you that Kevin has yet to talk about, at least I haven't heard it, is the EPC rate. For the benefit of the folks that are new to Internet Marketing, EPC is the Earnings Per Click rate and one you don't often see the main stream Guru's talk about.
It is the most important of all metrics of any on-line marketing effort. I don't care what any one tells you, it is the most important measure of your business. It is what determines your bottom line and is a summary of all your effort.
I usually never reveal how much money I make to anyone and if all these Guru's were honest with you, they wouldn't either. But, here I will make an exception.
My EPC with the CBA JV affiliate program is....drum roll please....$2.58 per click! Why is it that high? One very simple answer, it's their products! All of the other stuff about the CBA aside, it is simply their products that make it so profitable. A new person landing at the CBA does not know what we know about Kevin and Paul's honesty, integrity and business acumen.
The website and the products sell themselves, because they have perceived value and they utilize that value to up-sell to more profitable products...you'll here about that marketing technique shortly from Kevin.
The bottom line of this post is this...In all the years I have been marketing on-line I have never had a program return that kind of an EPC.
Have any of you members had a program that has returned that type of EPC? If so, please let us know.
Gordon Taylor
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