Video can be an amazingly effective way to get people's attention and an easy way for them to learn. Most people learn best by seeing something done and then copying that action.
Just take a look at the popularity of anything mixed with the keyword video on Google analytics. YouTube is growing daily by leaps and bounds and marketing in general has changed a lot due to Youtube as well. Not to mention how easy they have made it to make a video to display on your website. This is no longer a difficult task to undertake and can look very professional while being personal and inviting.
Affiliate marketers have taken to using video and have experienced spiraling success. Now you maybe thinking...video's? I'm in marketing...not film making, that's too complicated for me. Actually though, making videos is easy as can be. Think about the size of the audience you can attract with a few simple "how to" video's that can literally pave the way to success and fortune for you. Not to mention the signs ups to your list! Remember, instant gratification is what society today calls for...in video you provide just that.
Being creative in your video's can also add an element of entertainment that brings you into personal contact with your perspective clients or your list.
Use it to promote your products: Show your people how your product looks, demonstrate its effectiveness, let them SEE the results!
Use it on your websites and blogs: If you have an audience now...imagine how much it will grow with a video or two. People who have been visiting your blog/website will now "feel" a personal contact and be more inclined to trust in what your saying. This will also increase your traffic and that is never a bad thing!
Put it on a Squeeze page: Again, that personal element combined with actually seeing the product in action will gain trust, create a desire and increase sign ups.
Add it to your forums/chat rooms and so on. Explain the rules, give a tour, welcome them, use humor and win their hearts.
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We are visual creatures. We love movies, music video's, action games and so on. We gravitate towards seeing something over hearing it or reading it. We get a feel for that person and can suddenly relate to them as a person and not just another ad trying to get us to part with our money. If we can win their trust and truly show that we have a product of value...we will not only have a client, we will have a client with a sense of loyalty because they feel they can trust us and know us. Ten other people may have a product like you but if they feel they can trust you and see that you really are a living, breathing person with a great personality and a great product...guess who's product they will buy? So...lights, camera, ACTION!
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