"All Leads Are NOT Created Equal"

[ironkop]

Hello Everyone:
I've been testing different traffic sources (PPV and CoReg mostsly) and I've accumulated some fascinating data I'd like to share.

I set up separate web forms in my aweber autoresponder so I could track the leads and unsubscribes from my normal traffic sources (PPC and Social Media) and my test traffic sources (PPV and CoReg) during my test period.

What I found was that my PPC and Social Media traffic converts at between 16-20% (opt in conversion) and my test traffic converts at less than 1% !!!! Not THAT surprising since PPV is really pop ups that come up on top of someone's search results..annoying and no surprise that they have low opt in conversion. They were SO cheap I just had to try them...but as you'll see later...maybe not as cheap as I thought!!

Further, during the same test period (7 days)my unsubscribes are next to nothing (less than 1%) in my regular traffic stream and over 80% from the test source!!!

What's my "take home" message? That my PPC and Social Media leads are high quality leads verses the PPV and Co-Reg I tested.

Further, when you take the unsubscribes into account, the resultant leads become much more expensive per lead than my PPC ($25 for test verses $7 per lead for PPC and of course my Social Media leads are FREE).

I'd also like to believe this data tells me that my follow up process (autoresponder, videos and 2-3 live weekly webinars) are highly effective at keeping people on my list.

Now don't get the wrong idea from my post. I'm STILL going to search for different traffic sources. I absolutely believe and know from others' results that Google and other PPC is definitely NOT the only traffic available.

In the meantime, I also need to test ways to improve and increase my sales conversion percentage for both my front end marketing system as well as my back end opportunity. Stay tuned, I already have some very promising preliminary data on THAT!!

I'm always "on the hunt" for new and cheaper traffic sources and better conversions both opt in and sales...I'm a bit of a geek that way. I'll keep you all posted .

As Always
"Live Out Loud"
Kevin Pritchett

[workfromhomepop]

Thanks for the info Kevin, it's good stuff. Aren't we all always searching for new traffic sources?! It seems when you find a new one, it works for a while, but then for some reason it becomes less productive and the old tried and true methods keep the traffic coming.

Again, thanks for the heads up and keep us posted.

[johnalphen]

Often web-generated information or catalog requests don’t convert as well as those that come by phone or mail.

[victoraroestad]

Thank you for this post, Kevin.

I have also had some great conversion when it comes to social marketing. The aspect of relationship building can not be comåared with anything, I believe.

It's always the "know, like and trust" factor. PPC does not have this, but you are still getting targeted prospects looking for what you are offering. My beliefe though is that you still need to get people to "know, like and trust" you after you capture them through PPC bedfore they are ready to buy from you. And that this can be done through follow-ups.

Thank you again for your insight, Kevin.

All the Best,

Victor A. Roestad

[wahgo]

Thanks for this post.

There have been many times when dual testing reveals one technique as the better one hands down.

Once I find something that works, I'll tweak it to see if I can get the conversions up a bit. Some times it works and other times I keep the original. Testing and coding is so important to continually be increasing your $$$.

[Mike McClurg]

Social marketing is working well, It takes time to really connect But it's well worth It.
And when you get conversions they are the best.