Re: New Product In The Self Help Niche
Hi Anthony
A couple of things jumped out at me on both your squeeze page and your sales page.
1) The video has weird transitions where you did edits -- you're not always the same distance or zoom level from the camera. The audio is smooth, but the video jumps and it is a bit disconcerting. You should work at having a smoother transition and maybe keep the distance the same. Or possibly try to make it look like you're switching camera angles or something. A nice background wouldn't hurt.
2) Your grammar is not perfect. I know that this is a nit pick, but you really need to put your best foot forward here. It is possible that English is a second language for you, and I know how hard it is to learn it as a first language 8=) but it would be a good idea for you to get a good proofreader to help you with the grammar (things like "your" vs. "you're").
3) It is hard to see exactly what you're selling. Is it a eBook? Series of videos? Membership site? I think you need to be more clear as to the actual product.
4) On the sales page, your video mentions a limited quantity to be sold. While scarcity is a good sales technique in general, false scarcity isn't. There is no reason for you not to sell as many of these as you possibly can. It doesn't hurt to put a time limit on a sale price or bonuses being offered, but I can't see why you would just pull the entire product. It doesn't make me want to be an affiliate if the product will disappear down the road.
Overall, I think you've done an excellent job of showing the problem your product will solve and the benefit to the potential client. I will definitely keep your product in mind for one of my sites if I develop content in that area.
LoneWolfMuskoka Learning as I go...
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