Buyer Keywords

**bluenetworx** · 08-01-2010, 12:37 PM

One of the best things I learned when affiliate marketing is to target buyer keywords.

Here an example of what I mean:

'Forex trading', doesn't convert as well as 'forex trading software', and again "Buy forex trading software" converts even better.

a lot of affiliates get stuck on traffic but forget about conversions

Cheers
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**Borne** · 09-01-2010, 08:16 AM

Your right, I think many of us only focus on the number of competitors and the amount of traffic, without really analyzing the keyword itself.

Although the traffic numbers will be lower... like you said, the conversions will be a lot higher.

One idea to help find these keywords is to simply search Google's keyword tool for "where to buy", purchase, order, etc. It should give you some ideas which you can then expand upon.

Joel

**aaramire** · 09-01-2010, 09:42 AM

you're right, there are mainly two types of internet viewers. There are the ones strictly looking for information, and the ones looking to buy. Focusing on buying keywords will help dramatically with conversions

**stev** · 09-01-2010, 01:29 PM

There are a lot of keyword modifiers you can use to convert a general keyword to a buyer keyword. Here are just a few....

buy
purchase
order
find
get
shop
store
discount
coupon
sale
cheap
best
top

Combine these modifiers with your keywords and you'll get a better chance to convert browsers into buyers when focusing your marketing around these keywords.

**maryjane** · 22-01-2010, 11:00 PM

i knew of a few on your list, but now i can add the rest. also if you see buy brand name then that is a good choice to optimize your page for, but would not use brand names as part of your domain name.

**pandeylm** · 24-01-2010, 11:15 AM

Thanks stev for providing the long list. It will be useful for many of us new in Internet Marketing.

**Big_Al** · 24-01-2010, 10:13 PM

I've had good success with 'best' infront of my keywords. Not only does it make it a longer tail keyword (which can rank better) it's definatley something I'd put it to do some research before buying online.

Al

**allanwm** · 25-01-2010, 04:11 PM

Good point on the buyers keywords, that is the important part - are they buying???

A tonnage of traffic means nothing if there are no buyers and conversions. Keyword reasearch must involve digging in to determine the commercialbility and potential "buyers" of any keyword(s). Thanks.

**Swerd** · 29-01-2010, 06:09 PM

In the health type niche the word "treatment" has been good to me.

**andrew_writes** · 01-02-2010, 05:30 PM

Actually, there are three types of keywords, all important in luring your target prospect in.

The first is Browser Keywords example: shoes

The second is Comparison Keywords, example: tennis shoes or athletic shoes

The third is Buyer Keywords, example: Nike tennis shoes or cheap Nike tennis shoes or even better, Nike Air's Red And Black Model 1410 (made up)

You should build your site to reflect these levels (easier said than done for most)

Example I have an article category about shoes and in the category i have an article about tennis shoes.

In the article, I link to sub categories such as Nike shoes and others.

My visitors clicks on Nike shoes and is taken to an article about such where I discuss different brands and styles of Nike shoes, linking to each or course because they each have their own articles.

The visitor clicks on my made up Nike brand above and reads my article about this specific brand, gets some comparison prices and decides to use my affiliate link to make an online purchase.

Of course, the three levels of keyword category/articles are designed to pull all types of traffic through a process but also have just the right item for person who are only in one set category at the moment.

I hope I made that clear and not worse.
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**richlondon18** · 12-02-2010, 12:23 AM

Andrew, good post and works great if you are concentrating on a few sites. I am from the chuck as much at the wall as possible school of marketing and build multiple blogs every day so your excellent silo type structure isn't really an option so all i use is buyer keywords for everything

**FreedomBlogger** · 12-02-2010, 04:55 PM

wow, this is great information that I can implement right now! Thanks so much
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**Jerry226** · 14-02-2010, 05:13 PM

I have been told to use Microsoft's Adlab tool to determine commercial intent of keywords. Sometimes the results seem evident but most times I cannot see why one term would rank high in commercial intent compared to another similar term. Has anyone had any experience with this tool and is it useful? Thanks.
Jerry

**~~workfromhomepop~~** · 15-02-2010, 10:33 PM

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Originally Posted by bluenetworx
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'Forex trading', doesn't convert as well as 'forex trading software', and again "Buy forex trading software" converts even better.

a lot of affiliates get stuck on traffic but forget about conversions

Absolutely right on the money, one single word left out can make a huge difference.

**profolegy** · 16-02-2010, 10:57 PM

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Originally Posted by bluenetworx
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One of the best things I learned when affiliate marketing is to target buyer keywords.

Here an example of what I mean:

'Forex trading', doesn't convert as well as 'forex trading software', and again "Buy forex trading software" converts even better.

a lot of affiliates get stuck on traffic but forget about conversions

Cheers
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Here is something for you all.
The “most searched” obvious keyword modifiers first;

* Company
* Services
* Professional
* Best
* Top
* Leading
* Internet
* Organization
* Marketing
* Business
* Solution
* Online
Cheers bruce......
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**ebookguy** · 18-02-2010, 09:50 PM

In addition to all of these "buyer" oriented keywords (which absolutely do make a difference by the way as most people just go shotgun and spend a great deal of time and money on non-productive keywords), "review" keyword modifiers work extremely well to. So you can do weight loss program review, weight loss program best, etc...

Where people are really looking for social proof that a program is good - they are typically ready to buy.

**bizzo** · 19-02-2010, 07:15 AM

I'm new to the forum and affiliate marketing, so this info has already been helpful
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...Can anyone help me with my key words for Online business? its a data entry site. thanks

**lnichols** · 20-02-2010, 04:27 PM

Thanks stev for the list. This will definitely come in handy.

**jue74** · 21-02-2010, 04:42 AM

ooo i c.. thanks for your info. it is good to me to know it now.

**Val Thomas** · 25-02-2010, 03:05 AM

Thanks for the great info everyone!

I was just looking at the lists given by Stev and Bruce and I noticed that many of them I have used myself when doing a search.

I need to start paying more attention to my own search terms.
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