Thread: See How Evil, Nasty, Junk Emails Are Actually Cold Hard Cash Waiting To Be Banked

Everyone complains about junk email. Evil - nasty - junk email!
'I get too much' 'I never open it' 'I delete it'
But despite what you may be currently thinking -- you can learn SO much from so called Junk eMail.
Let me explain.
Copywriting is of one of the most valuable skills you can learn.
The power of language.
The strength of words.
And becoming a master wordsmith -- is something you can learn quickly.
Here's how.
When you receive an email -- what is the first thing you do? The VERY first thing?
The answer?
You read the headline (in the subject box).
Now -- if it's about as exciting as a trip to the mailbox -- you will delete without even opening.
However -- how about if it's a little intriguing -- or quirky -- or invoking -- or just downright funny? Chances are... you may just click on it.
And then -- BOOM -- they've got us!
Statistics show that is someone opens an email they are 90% likely to read it (or at least some of it).
And it is for this reason -- that junk email can be so powerful.
From now on -- I want you to create a new folder in your email program.
Then -- every day you go through your emails -- note which one's have something about them that make you want to open.
The one's that do -- click and drag into this new folder.
I do this all the time!
Within just a few short weeks -- you will have a folder full of interesting and exciting headlines -- headlines that for whatever reason -- had some sort of emotional connection with you.
And then - when it comes for your turn to send an email you want opened -- or an article you want clicked -- you will already have a tried and tested back catalogue of headlines that have - for whatever reason - connected with you.
And if they have connected for you -- they can connect for others.
Use this list as inspiration for your own headlines.
I still do this to this day -- and as a result I am one of those rare people who actually does not mind junk email!
I call this folder my 'swipe file'. I swipe any email that captures my attention -- intending to study at a later date why it connected with me.
I strongly recommend you start to do the same.

good idea I will try it

Wow...there's someone else out there that does EXACTLY the same thing that I do...NOW the cat's out of the bag...;)

Guy's i'm sorry to say but this has been around for a while now.
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A good copywriting friend of mine told me this over a year ago now and he's made a good living out of it.
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Great tip though.
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Yes, that is the way to turn around things to your advantage. This technique is used a lot, that's why you keep seeing such a pattern in the headline or subject lines in the emails you receive.

Also this technique goes to everything sales, when I go to write an ad for say...adwords or a traffic exchange advert, I will first pull my records of what drew me in from other ads I have seen, (research files). Most of the file consist of ads that were #1 in the results, I just took note of the ones I wanted to click and why.

The same is used by musicians who are about to write a song, and so on and so on. What Works? What Always Seems To Work?

Jon Fox in sunny Florida.

Leigh,
Creative thinking and what a effective way to build your resources of inspirations for headlines.

On average, people read the headlines 5 times more than the body copy.It follows that, unless your headline sells your product, you have wasted 90 % of your money.


You are right...

Headlines.

Giap