Nich Marketing Explained...!

[jaton]

Hello !

A quick introduction to Niche Marketing for the newcomer to the internet.

A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

The word ‘Niche’ is defined as:
“A special area of demand for a product or service”.

The word ‘Marketing’ is defined as:
“The opportunity to buy or sell a product or service”.

In simple terms, niche marketing means buying or selling a product or service
in a special area of demand.

All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general....

Big businesses use niche marketing, for example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function printers to large corporations....

One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market the advertising is Targeted !!.

Niche marketing and advertising must be designed to meet the unique needs of the targeted audience.

Niche marketers must tailor their product or services to meet the unique needs of it's targeted niche market....

If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn’t care less.

If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market.

Those who are happy doing what they are doing are not interested at all.

Niche marketing is a very effective and cost efficient way to advertise and sell specific products or services to a specific audience or, hopefully, buyers of that product or service.

I hope it made nich marketing a bit clearer....

Robert Orchard
Affiliate Marketer

[krava]

Great explanation!

I would only add that if you want to succeed on the web you need to target keywords with high search volume and low competition. When you find them you end in a micro niche.

[jaton]

Many thanks to Eric G, Krava and Lexxmarzain for welcoming me to the forum.

I plan on submitting many more articles of interest to newbies.

I am also starting a information website for Babyboomers (those of us born between 1946 and 1964) will keep you posted when it goes live.

Thanks again

[Kevin Potts]

A big warm welcome Robert. What a great first contribution. I look forward to many more.

I am sure you'll enjoy yourself here.

Kevin

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[The Joker]

Robert, if this is your first post then i'll be very much look forward to your next
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[Hosana]

fine its the great job !!

[1Marine]

Robert
Great first post. Very informative. Also like Kavra remarks about key words. One thing I kike to add is to pick a niche that you like. Unless you are doing CPC or CPA, you will be spending some time in it.

F Jude
Raw Recuite (have not been called that since Parris Island)

[morningstar1]

Thanks Robert for your great post. I am looking forward to see your website for Babyboomers.

[hammerson]

thanks for the info robert nice

[piiwan4941]

Thank you for the information. I have found that niche marketing does take much time and effort, but will prove beneficial if it's done right.