Thread: Cool Copywriting Resources

Here are some cool copywriting resources that I've found (not including copywriting blogs and such):


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- This is probably my favorite resource for copywriting. Gary Bencivenga is the MAN (even Gary Halbert and John Carlton says so).


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- Interviews with Gary Halbert and John Carlton conducted by Michel Fortin.


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by Claude Hopkins (this ought to be a "must read")


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- A wonderful collection of Gary’s thoughts and teachings. Gary has been widely known as the "best" copywriter ever (alongside Gary Bencivenga). The "Boron Letters", a series of letters that Gary wrote to his son, come highly recommended by many top copywriters.


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by Claude Hopkins (click on the links to the left when you're on this site to view the book / pdf)


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- Here he discusses a cool way to leverage Amazon.com for copywriting


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- Swipe file collection of editorial ads (from 50 years ago... classic ads in there)


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- This site offers a nice collection of interviews (which includes mp3 and PDF transcripts) by top Copywriters, including: John Carlton, Ted Nichols, Gary Halbert, Joe Vitale, Dan Lok and more...


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- This is a HUGE swipe file, about 1100 different sales letters.

John Carlton Swipe File - Here are several sales letters written by John Carlton - not all are written by him, but you can get some great ideas nontheless. Click on each "product" to read the sales letter.

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- including the now famous "One Legged Golfer" letter (you can see that one
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).

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by Jay Abraham


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- Matt Furey has made a fortune from re-publishing public domain works (and putting his twist on them). His sales letters have pulled in millions of dollars. Definitely worth reading each of his sales letters. Just click on the products to read them.

Just added:

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– This video is from Frank Kern's pre-launch sequence for Mass Control, and in it he discusses one of the most important aspects of Mass Control, namely the use of "identities".

I have a ton more really sweet resources... but that's all I have time to put up... for now.
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/Steven

Hi Steven,

Thank you so much for this power pact resources on Copy Writing.

I am currently doing some study on it, and your resources come in
just at the most perfect time.

Giap

.

Great list - John Carlton is just starting a new course - not sure if his SWS blog is still up, but there's some great stuff in it - worth checking out.

A great post - really top quality.

Gary Bencivenga is arguably the best copywriter on the planet - he is the copywriter's copywriter and you only have to look at the money he makes per letter - one alone pulled him in $2million in fees and earn outs from sales....

Not flashy, not pushy.....just a world - class copywriter....

The rest of the list is also excellent...

Kevin

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Kevin, i'm in total agreement. The resources here are 1st class and Gary Bencivenga is the best of the best when it comes to copywriting
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Hi,

Absolutely fantastic resource. Thank you!

I also reccommend the "Mother load" collection by Gary Halbert. It's a collection of his finest intros, bullets and call to actions he ever wrote.

Rich

Thanks for sharing. Looks like some great stuff
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Some excellent resources here. Thanks

Glyn

Thank you so much; these are excellent resources
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What we could do right now is give some feedback in one or two resources that on the list (may be you are using one not on the list which will be welcome also) so we can now how really usefull they are.

Kevin

I must say that it was a pleasure to read some of the links in the original post, particularly things outside of my niche areas, e.g science.

I would suggest reading as many of the above INCLUDING topics out of your field, as you might find some transferable techniques.

Also Gary Bencivenga at the top of the list was a pleasure to read. I cannot be bothered with loud crass copy, I think just reading his link gives a mini master class in subtly.

Thanks for posting those links. I had heard of and/or read most of those in the list except Gary Bencivenga. I guess I have some study to do!
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Thank you for sharing these useful tools.

I am really impressed with these resources! You just gave me a lot to research now ;) thanks!

WOW! Great resources. Will definitely use couple of them.

Hi! I’m a newbie here, so lucky that I bumped into this thread while looking around the site.. Thanks Steven for sharing these resources! Have a nice day to all!
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Nice one Steve, this is excellent material of a great benefit to everyone here.

I really appreciate you posting some of these links up.

Best regards,


Mark Andrews...

The Copyblogger Blog and Michael Fortin's Blog are also some great resournces.

I have Hard To Find Seminars bookmarked and refer to it often as well as downloading and listening to the interviews. Very good resource.

I read John Carlton religiously

Another good resource if you are trying to write your own headlines is:


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Sorry to say it but that tool is completely useless and of no benefit to anyone.

It is just a gimmick.

Best regards,


Mark...