Thread: Should You Optimize Your Sales Letters For SEO?

Should You Optimize Your Sales Letters For SEO?

The simple answer, NO

Sure, you can add in a nice title tag and meta data, but other than that...

You shouldn't do any kind of SEO in your sales copy.

Why? your main objective is to get the visitor to buy, intentionally placing keywords on your sales page lowers conversions - it's just not natural

What would your rather have the potential for free traffic from SEO on a sales page that doesn't convert as well?

Or a sales page that converts great? ...we create products to make money right? Plus you can get a lot more affiliates if your product converts and that's far better than being ranked high in the search engines.

In fact you might get ranked high just because a lot of people are promoting your product, I know because I have and I didn't create any backlinks myself.

Jbode,

I agree with you.
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
A sales letter is exactly that (for sales) If you have a squeeze page then yes do SEO but if it's just a simple sales letter then the last thing that people want to see is bags full of keywords scattered all over the place and also if poeple do see this then your chances of a sale will be reduced which is not what you are setting out to do.

To a large extent I agree with you Jbode but this does not apply in every instance - it all depends on the capability of the copywriter and their understanding of the English language and buying psychology triggers.

For the average do it yourself sales letter product owner though, I agree...it's best to leave SEO out of the equation altogether and concentrate purely on selling your product.

For an experienced professional copywriter on the other hand, sure, of course they can slip in the odd few SEO keywords to excellent effect - as long as in doing so...it does not interfere or impact negatively on the selling process within the body of the sales copy.

This should always be up to the copywriter in question though and should never be demanded by the client as a prerequisite.

You can consider it a bonus if your copywriter employed feels as though they can get away it.

Discretion is key and this decision should completely be up to the copywriter in question and nobody else at all.

Best,


Mark Andrews - IMCopywriting

It would certainly seem that (depending on the product) that a sales letter would be keyword rich during the "pitch" process...

If you are explaining why your "thing" is the best in the world, the keywords are there....
If I am wrong ...please explain what I am missing...

Hey Jim - most good sales pages don't have the desired keywords throughout the sales letter every few 100 words

To me it's not something you should be spending your time on, I'm sure there will be a handful of related keywords... for the most part you should be concentrating on off page links for a sales letter if you want to rank it high in the search engines

Don't know where you come up with "every few hundred words"....guess we see SEO from a different perspective.....

My concentration is on a relevant flow of content.......the keywords and related phrases come naturally....with some effort...
And the least of my concerns is "working" to rank a sales letter......

my opinion.....

I see... yeah that's the best way to go about it

I'm talking about intentionally trying to put the same keyword through the sales letter
- it just don't seem natural

@.@. Of course you do not need to do some SEO for sales letters.. Its only applicable to squeeze pages and such related.

No SEO in your sales letter.
No Sales letter in your SEO.
Final.
Cheers........bruceS..............

Hey Jeff,
Just clicked through one of your links, thought I had recognized the copy.
You have had great training.
Cheers..........bruceS.................

Thanks Bruce

To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.
Originally Posted by jamiljass02
To view links or images in this forum your post count must be 10 or greater. You currently have 0 posts.

can i have any training video for that

...not sure what you're asking Jamil?

I agree with you, Jbode. Good copy trumps SEO any day. Good copy is what sells. That's what gets a person to click the order button.

When you're confident in your copy, it's just a matter of throwing targeted traffic at it. And there's more than one way to get targeted traffic.

SEO is good for a blog or website you intend to keep up for the long term because it takes a while to rank.

I find this an odd discussion....it implies the two issues are separate.

The way google "thinks" about on page SEO - is it wants to see the distribution of words that would naturally be used in discussing your subject. - the concept of Latent Semantic Indexing - which allows you to rank sometimes for words that are not even on the page, provided the balance of other words is right. Google ACTIVELY de rates keyword stuffing or unnatural or excessive uses of keywords.

The point is - a sales letter about topic XYZ is going to include the kinds of words you need to rank for XYZ, so where is the contradiction? - in fact, google would regard the attempt to sell ABC to someone searching for XYZ as actively misleading - which is why both natural search and PPC downgrade it.

Google loves content, so a sales letter about the subject is likely to contain a lot of relevant and related words about the subject, which is google gravy.

The ONLY place you may struggle is having a focussed H tag, because chances are you are going to want a more involved headline than simply the keywords - however there are very easy work arounds - the copy headline does not need to be the H tag headline. - eg if you want to rank the page for blue widgets - then a prehead using
blue widgets?

I have a lot of ranked sites and I fail to see the problem -

I would say this however,

Marketing is a process of taking someone from their present mindset to where you want them to be
so using article pages linked from the sales page as landing pages for SEO or PPC - allows you to address the mindset of whoever is coming to the page. eg - if you have a sales page for "cover letter software" and the person actually searched "how to express interest in a job" - then ranking an article page that says if you want to express interest in a job - you need a cover letter, and how better to do it than with cover letter software - is actually helping you swith their mindset from their problem to your solution....

So ranking a variety of article pages for specific keyword variations that sidebar or link your sales page is a great approach to tackle the problem of different keywords and mindsets.

Hi

To ask this question suggests that you are thinking like an IM, not like a customer.

When writing good copy you should make the product the star, (relating to the customer's problem) all other factors aren't required. (Bencivenga).

Think like a customer not like a marketeer.

Leave your ego, comedy, humour, creativity, marketing needs at the door. If not you can get crucified for them.

Regards

Adrian