DO YOU USE this single word that kills copy response.

**Kevin Potts** · 22-09-2009, 08:58 AM

Excellent Mike and of course you should continue with your copywriting thoughts and missives. We can even feed idea into the competition pipe line....

Well done this was a great piece of object lesson coaching.

Kevin

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**reedhowey** · 22-09-2009, 09:00 AM

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Originally Posted by Maria
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Well done Mike for doing this thread, it was very thought provoking... You would think that the answer would be so easy but for the life of me I could not think what it could be. Absolutely it would be good to do more of them...

Congratulations to I 'workfromhome2'...
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Maria
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Completely agree with you on that Maria.

**reedhowey** · 22-09-2009, 09:03 AM

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Originally Posted by Kevin Potts
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Excellent Mike and of course you should continue with your copywriting thoughts and missives. We can even feed idea into the competition pipe line....

Well done this was a great piece of object lesson coaching.

Kevin

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Just the response we were looking for and so prompt.

**167168** · 22-09-2009, 03:41 PM

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Originally Posted by jlandells
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I think we should all avoid the word "scooby" in our copy!
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-John.

I could not agree more, btw, could someone tell me what scooby is? I only know that our sons dog loves scooby snacks and no others.
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Thanks Mike for giving us the answer and for presenting a rather interesting thread. I for one would welcome more from you, but only if you want too.

**MikeB** · 22-09-2009, 04:55 PM

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Originally Posted by 167168
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I could not agree more, btw, could someone tell me what scooby is? I only know that our sons dog loves scooby snacks and no others.
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Thanks Mike for giving us the answer and for presenting a rather interesting thread. I for one would welcome more from you, but only if you want too.

Scooby is a dog - the legendary "scooby doo" - I didnt dare ask him why it should not be used in copy. But since I never have i am safe.

**IworkfromHOME2** · 22-09-2009, 06:15 PM

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Originally Posted by MikeB
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So to the answer...drumroll...

- Awards to Iworkfromhome - possibly guessed it, from me trying to be too sneaky in the way the question was written

- Captain sounds as though he knew it, although there is one more angle to this than he saw...

- And nonthewhat is in detention for cheating - yes I did post it on a regular business forum in an "alter persona"- amongst other things I advise regular businesses on marketing, that was over a year ago!

So the answer is the simple word "BUT"....

Yeah! I won!
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Originally Posted by Maria
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Congratulations to I 'workfromhome2'...
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Thanks Maria.
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Oppsss! I might bit in trouble because I got it after asking Google. It is not from forum like what nonthewhat has found. Anyway from my second look at the article it has the same guy's Avatar like yours Mike. So it could be your article.

Anyway thanks Mike for this valuable tips and the long explanation. Keep it coming.

**e1saints** · 22-09-2009, 06:23 PM

Thanks Mike, i'm goimg off to check my copywriting!!

Martin

**Nonthawat** · 22-09-2009, 08:37 PM

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Originally Posted by MikeB
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...And nonthewhat is in detention for cheating - yes I did post it on a regular business forum in an "alter persona"- amongst other things I advise regular businesses on marketing, that was over a year ago!

So the answer is the simple word "BUT"....

Sorry Mike, curiosity got the better of me. Incidentaly it wasn't difficult to find. I guess I just hit on the right key words and your post came almost top. It was when I read your answer that I became interested to know about Cialdini. So it was worth it
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Thanks for a great thread. I look forward to many more.
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**MikeB** · 22-09-2009, 09:18 PM

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Originally Posted by Nonthawat
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Sorry Mike, curiosity got the better of me. Incidentaly it wasn't difficult to find. I guess I just hit on the right key words and your post came almost top. It was when I read your answer that I became interested to know about Cialdini. So it was worth it
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Thanks for a great thread. I look forward to many more.
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Nothing to be sorry about! - Thats initiative.

I got one of my strangest testimonials/backhanded complements as a copywriter from that forum

I did a job with an SEO on there.... who has done a few big league sites including one for a company that has gone great guns since dragons den several years ago getting loads of traffic now and also featuring on "websites that suck!!" ..I digress.

So I wrote some copy for a site we threw up for a charity...

And he said
"even the wife has to give best to old slippery tongue"

So am I meant to be impressed or depressed?

**Nonthawat** · 23-09-2009, 08:25 PM

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Originally Posted by MikeB
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...old slippery tongue"

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Er... I think is a compliment.
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**Captain** · 24-09-2009, 01:35 AM

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Originally Posted by Maria
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Hi Paj,

Carl Galletti and Ted Nicholas are renowned for being the best copywriters in the world... Don't worry though, copywriting scares the life out of most people!
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Maria
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Aha.

I'll have to take a look at their stuff.

**Captain** · 24-09-2009, 01:44 AM

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Originally Posted by MikeB
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So to the answer...drumroll...

- Awards to Iworkfromhome - possibly guessed it, from me trying to be too sneaky in the way the question was written

- Captain sounds as though he knew it, although there is one more angle to this than he saw...

Awards to Iworkformhome?...

A
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I demand a recount!... and chocolate! (hey, as long as one is demanding, chocolate might as well be on the list)

Mike, I'm not sure I "knew it" in the sense you were thinking, BUT it did make sense (I started writing things on paper looking for the biggest message stopper and that was the best(worst?) I could with which I could come up).

**platinum** · 24-09-2009, 01:56 AM

Did anybody get it yet?

**Captain** · 24-09-2009, 02:58 AM

Yeah, I got it.
Apparently, somebody else who shall reamin nameless (Iworkformhome) allegedly got it before me though...

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**Mission0ps** · 24-09-2009, 08:38 AM

A very interesting analysis ... I must admit that I have used that word.."best" but shall be deleting it from my repertoire... Unless talking about me kids
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**MikeB** · 24-09-2009, 08:52 AM

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Originally Posted by Mission0ps
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A very interesting analysis ... I must admit that I have used that word.."best" but shall be deleting it from my repertoire... Unless talking about me kids
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Be careful! - the word was
"but" not "best"

**Vince_the-Prince** · 24-09-2009, 09:00 PM

Nice one
But is also the word most often used by people who never do anything e.g. I was going to BUT......

I think I am going to enjoy this site
best wishes everyone
Vince

PS The best line I heard from uncle Ted was "If is comes from the heart it goes to the heart"

**platinum** · 25-09-2009, 09:51 AM

It was a long wait to get the word ''But'' but the anticipation kept the word interesting

I am not writing copy but I should stop using this word.

Thank you for the thread, well thought out

**MikeB** · 25-09-2009, 10:09 AM

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Originally Posted by platinum
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It was a long wait to get the word ''But'' but the anticipation kept the word interesting

I am not writing copy but I should stop using this word.

Thank you for the thread, well thought out

Thanks, and congratulations on your 200th post!

**sandrapaget** · 25-09-2009, 01:08 PM

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Originally Posted by 167168
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I could not agree more, btw, could someone tell me what scooby is? I only know that our sons dog loves scooby snacks and no others.
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Thanks Mike for giving us the answer and for presenting a rather interesting thread. I for one would welcome more from you, but only if you want too.

A fuller explanation is that yes it refers to Scooby Doo the cartoon dog but is rhyming slang for "clue" - hence "I haven't got a scooby" means "I haven't got a clue!!!

Hope this helps those across the sea!!

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Sandra x