DO YOU USE this single word that kills copy response.

**MikeB** · 19-09-2009, 01:42 PM

Buried in Carl Galettis copywriting course, is a fascinating interview with a freelance sales troubleshooter for american insurance companies.

He analysed the pitches of all of the most successful performers and the least successful.

He discovered JUST ONE WORD - was used by MOST of the least successful performers - never used by the best.

When you hear the answer - but it is not obvious- you realise the truth in what is said. it can also be harnessed in a positve fashino - It is there in an awful lot of copy!!!

So just for fun - ( and people who have the coursre please dont answer) - if nobody gets the word in the first say five answers - I will reveal it!!

Please guess - what is the word!!!
The ultimate sales KILLER

**falcon1959** · 19-09-2009, 03:17 PM

Is the word "buy" or "purchase"

**MikeB** · 19-09-2009, 03:23 PM

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Originally Posted by falcon1959
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Is the word "buy" or "purchase"

Good try but no. - and thanks for kicking this off.
The answer is far from obvious
This word flies in totally under the radar.

**IworkfromHOME2** · 19-09-2009, 05:47 PM

Copy writing is not my favorite topic anyway I will play. How about the word BUT?

**~~jlandells~~** · 19-09-2009, 05:56 PM

Is it something like "easy"?

-John.

**mrmoonlight** · 19-09-2009, 05:56 PM

I'm going with "instantly". Or maybe "Riches"

**MikeB** · 20-09-2009, 04:46 PM

One more go from somebody, and then I will explain the answer

**kjhblue** · 20-09-2009, 04:54 PM

I can't wait is it 'FREE'!

Keep Smiling
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:

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**Nonthawat** · 20-09-2009, 05:47 PM

No answer yet? I'll have a poke...

How about "truth"?

**Nonthawat** · 20-09-2009, 05:57 PM

Hey Mike! I found your post in another business forum.
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It's a corker, but I won't reveal it here as this thread is likely to go on for some time.
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**Kevin Potts** · 20-09-2009, 06:25 PM

Come on guys....this is definitely one to pitch in on. I am sure all the Admins know....but let's it run a little and then our friend will reveal it

Kevin

**167168** · 20-09-2009, 06:56 PM

I must guess the word "sell".
Thanks for the teaser. Looking forward to the answer for this one.

Kim

**allicin** · 20-09-2009, 09:49 PM

I would have said "Buy" aswell because I think its quite forceful and more like the customer is doing YOU a favour by buying your product rather than the other way around where you are supposed to have come up with a great product which is gonna be a 'lifesaver' for the customer if that makes sens? Anyways, you've already said that it's not the answer sooooo WHAT is IT??? LOL impatient now
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**Maria@IMF** · 20-09-2009, 10:05 PM

I keep coming across this post... What can it be?
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Is it the word 'ORDER'?

Maria

**reedhowey** · 20-09-2009, 10:06 PM

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Originally Posted by MikeB
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Buried in Carl Galettis copywriting course, is a fascinating interview with a freelance sales troubleshooter for american insurance companies.

He analysed the pitches of all of the most successful performers and the least successful.

He discovered JUST ONE WORD - was used by MOST of the least successful performers - never used by the best.

When you hear the answer - but it is not obvious- you realise the truth in what is said. it can also be harnessed in a positve fashino - It is there in an awful lot of copy!!!

So just for fun - ( and people who have the coursre please dont answer) - if nobody gets the word in the first say five answers - I will reveal it!!

Please guess - what is the word!!!
The ultimate sales KILLER

Looks like I've got to go and dis-inter, if there is such a word, Carl's course.

Till then my guess would be me

**Maria@IMF** · 20-09-2009, 10:15 PM

Reed, I also have Carl Galletti's course and I am so tempted to go and watch it again! Mike, I suppose a little clue is out of the question? :r

Maria

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Originally Posted by reedhowey
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Looks like I've got to go and dis-inter, if there is such a word, Carl's course.

Till then my guess would be me

**reedhowey** · 20-09-2009, 10:18 PM

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Originally Posted by Maria
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Reed, I also have Carl Galletti's course and I am so tempted to go and watch it again! Mike, I suppose a little clue is out of the question? :r

Maria

Maria, if we keep posting replies to each others posts then you'll get to 200 posts in the next day or two.

**Vince_the-Prince** · 20-09-2009, 10:23 PM

Hi
This is my guess! is it "I"?
vtp

**Maria@IMF** · 20-09-2009, 10:25 PM

I still have plenty of time so I will comfortably do it... Tell you what borrow me 70 of yours and I will shut up until October! Actually do not reply because then I will have to get another cheeky one in!
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Maria

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Originally Posted by reedhowey
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Maria, if we keep posting replies to each others posts then you'll get to 200 posts in the next day or two.

**reedhowey** · 20-09-2009, 10:31 PM

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Originally Posted by Maria
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I still have plenty of time so I will comfortably do it... Tell you what borrow me 70 of yours and I will shut up until October! Actually do not reply because then I will have to get another cheeky one in!
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Maria

Yeah, that would work, do you think that the admin would notice it.
I'm sure you will get to 200 pretty quickly. Anyway you won't hear from me again tonight as I'm off to bed before I turn back into a pumpkin or is it a white rat, can't remember, must be Sometimer's Disease again.