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Thread: A Basic Sales Letter Format

  1. 01-02-2010, 05:36 PM #1
    andrew_writes
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    Default A Basic Sales Letter Format

    Below is a basic Sales Letter Format that I hope Is useful. The Parts are in general order and some, not all, can be switched around to suit your product or service.

    Basic Sales Page Format

    1. The Kicker
    2. The Headline and Headline Stack
    3. The Salutation
    4. Opening or Lead Paragraph
    5. Body Copy
    6. Internal Subheads
    7. Testimonials or Media Mentions
    8. The Offer
    9. Call To Action
    10. The rationale
    11. Answer Objections
    12. Bullets
    13. The Upsell
    14. The Close
    15. The Signature Block
    16. The Postscript
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  2. 01-02-2010, 08:12 PM #2
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    Kevin Potts
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    Default Re: A Basic Sales Letter Format

    Excellent Andrew,

    Personally I would enjoy see you take a post for each one and starting a series of new threads for new and perhaps not so new copywriters.

    I am sure there is lots we can learn.

    Kevin

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  3. 01-02-2010, 10:52 PM #3
    andrew_writes
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    Default Re: A Basic Sales Letter Format

    Perhaps, If you PM me with some guidelines I will create the series for the forum.


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    Originally Posted by Kevin Potts
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    Excellent Andrew,

    Personally I would enjoy see you take a post for each one and starting a series of new threads for new and perhaps not so new copywriters.

    I am sure there is lots we can learn.

    Kevin

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    and much more...
  4. 03-02-2010, 12:48 AM #4
    bjc007
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    Default Re: A Basic Sales Letter Format

    some examples would be good

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  5. 03-02-2010, 10:30 AM #5
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    Kevin Potts
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    Default Re: A Basic Sales Letter Format

    Andrew,

    Just take each of the points you list, set up a Thread for each in order, talk in a little more detail, but also include some Do This, Don't Do That examples...That would be excellent.

    Kevin

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  6. 11-02-2010, 05:04 PM #6
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    Pierre!
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    Default Re: A Basic Sales Letter Format


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    Originally Posted by Kevin Potts
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    Andrew,

    Just take each of the points you list, set up a Thread for each in order, talk in a little more detail, but also include some Do This, Don't Do That examples...That would be excellent.

    Kevin

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    I am with Kevin... if you have the time and desire it would be EXCELLENT!

    Copy is where I fall down... I need to get busy with a swipe file collection... but knowing what to DO with that swipe file will be rather important I think...

    Shucks, I would think that the info you share would make a perfect free ebook for you!

    I hope you decide to punt this one through the goal posts...
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  7. 14-04-2010, 05:30 AM #7
    eric69
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    Default Re: A Basic Sales Letter Format

    thank you!!!
  8. 15-04-2010, 07:30 AM #8
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    Gr8Lyf
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    Default Re: A Basic Sales Letter Format

    Hi, Andrew! Thank you so much! I'm really learning a lot from this forum!

    So much to learn, so little time!
    Life is great!
    Today is the best day of my life!
  9. 27-05-2010, 08:55 PM #9
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    Wink Re: A Basic Sales Letter Format

    @ andrew_writes

    Have you started and taken up Kevin's guidelines then or you still preparing your postings?

    Sue
  10. 15-07-2010, 09:40 AM #10
    josaphlewis
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    Default Re: A Basic Sales Letter Format

    A sales page is critical in selling a product online. I recently compiled a sales page of my own that I'm going to launch soon, but mine totality about five pages in Word with the font arrange to proper sizing

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