Thread: How to design a killer sales letter

Making good sales letters are not an easy job,and many online marketers ignore the importance of the good design of the sales letter,design is not only meant to be graphics and logos,design is also about how to organize the page,what you should say,..etc...

1-Make a header and and footer graphics:don't ignore the header graphic ,it will play a important role in attracting buyers.if you don't know anything about web design just hire some designers from forums,there is alot looking for freelance jobs.(like me
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2-Attractive headlines and sub-headlines:make a deep search before writing any headlines,just try to know the main interest of your targeted audience(for example make a headline based on the most searched keyword in google related to your niche)

3-Video introduction:many people are lazy and don't like to read a lot, so it will be very important for you to put a video just after the headlines.make it about "the main benefits of buying this product"

-Screen shots and stats everywhere:people like to see stats with screen shots,so make sure you integrate some attractive screen shots in your sales letter.

-Ecover : Don't go with cheap ecovers,try to make good ecovers,ecovers are proven to be very important in today's online marketing.

-Some testimonials:try to make your friends write testimonials for you (better to be audio or video),and integrate those testimonials randomly in your sales letter.

-More Icons : Try to insert some icons in front of the main titles ,and features..etc...


Those are the most important things you should put in mind when it comes to designing a sales letter.