Thread: 5 Headline Templates That Command Sales

It was recommended that I invest in a $50 book on headline creation. I'm glad I did. The book I was recommended was David Garfinkel's Advertising Headlines That Make You Rich. It is $47 for the ebook. If you are in the States though, it is $9.95 from the scribd.com website - this is a phenomenal deal. I don't work for Garf. but his headlines are worth talking about. Here's five out of the book.


1.

How To ______ & ______ (eg "How To Win Friends & Influence People")

More examples.
How To Reach Financial Independence & Achieve Your Dreams
How To Retire Rich & Never Worry About Money Again

2.

Who Else Wants To ____________?

Examples.

Who Else Wants To Build A Million Pound Business On A Shoestring Budget?
Who Else Wants To Win The Money Game & Retire At 50?

3. Are You Killing Yourself & Your Loved One's By ____________

Examples.

Are You Killing Yourself & Your Loved One's By Failing To Consume Antioxidants On A Daily Basis?

Are You Killing Yourself & Your Loved One's Through Lack Of Parenting Skills?

4. Create The _________ You Can Be Proud Of

Examples

Build A Business You Can Be Proud Of
Reach The Income You Can Be Proud Of

5. When ___________ Need __________ What Do They Do?

Examples.

When Multilevel Marketing Gurus Need Leads, What Do They Do?
When Politicians Need Laxatives, What Do They Do?

Hope these ideas help some people struggling with headlines.
Sam

Thanks for the templates. By the looks of it though you really need to have some good wording in the blanks to really catch the attention of your visitors.

Yes, good templates
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One that is always very popular and gets peoples attention is the word ****Important****. I've lost count of the amount of times i've read through and article with that word in the headline.
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Bang on. That is so weird Joker. I have literally just done an email and blog and forum post today with that subject line IMPORTANT and well before I read this thread.

Spookey or what:-)

Kevin

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Ha ha 2 great minds think alike hey???
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IMPORTANT or MUST READ usally catch my attation, nice templates tho
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Very insightful tips on Headlines.

Yes, I will remember the next time to use
---Important---

---Must read---


Tips----------
On average, people read the headlines 5 times more than the body copy.
It follows that, unless your headline sells your product,
you have wasted 90 % of your money.


Giap

Thanks for sharing the 5 headlines.

I don't think the politicians need laxatives. They all have verbal diarrhea as it is.

I agree that IMPORTANT or MUST READ or READ NOW are very effective.
If I am skimming my emails I generally stop at those types of headings.

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Originally Posted by samking1
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It was recommended that I invest in a $50 book on headline creation. I'm glad I did. The book I was recommended was David Garfinkel's Advertising Headlines That Make You Rich. It is $47 for the ebook. If you are in the States though, it is $9.95 from the scribd.com website - this is a phenomenal deal. I don't work for Garf. but his headlines are worth talking about. Here's five out of the book.


1.

How To ______ & ______ (eg "How To Win Friends & Influence People")

More examples.
How To Reach Financial Independence & Achieve Your Dreams
How To Retire Rich & Never Worry About Money Again

2.

Who Else Wants To ____________?

Examples.

Who Else Wants To Build A Million Pound Business On A Shoestring Budget?
Who Else Wants To Win The Money Game & Retire At 50?

3. Are You Killing Yourself & Your Loved One's By ____________

Examples.

Are You Killing Yourself & Your Loved One's By Failing To Consume Antioxidants On A Daily Basis?

Are You Killing Yourself & Your Loved One's Through Lack Of Parenting Skills?

4. Create The _________ You Can Be Proud Of

Examples

Build A Business You Can Be Proud Of
Reach The Income You Can Be Proud Of

5. When ___________ Need __________ What Do They Do?

Examples.

When Multilevel Marketing Gurus Need Leads, What Do They Do?
When Politicians Need Laxatives, What Do They Do?

Hope these ideas help some people struggling with headlines.
Sam

Dear Friend,

Thanks for the Keywords.

Best Regards


Jaya

Jaya,

these are not keywords they are headline templates that command a sale.
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Thanks for posting the templates.

This is the reason I love these great forums. With your permission, I'm going to cut and paste them to give to my team.

Keep the good stuff coming -- and I'll keep reading!

Jason

Thank you, very helpfull information!

Thanks for sharing. Very Useful.

Roza

Hi Moneyin,

Thanks for sharing these.........I like the politicians one

Richardjes

Greetings Sam,

Thanks for sharing these templates with us, they are very useful.

All the best … Ron

I remember Gary Halbert saying at a seminar if you are stuck for a headline or you are not an experienced copywriter use the headline "How To" .

Rich