Thread: New Chitika Select

We are very excited to let you know Chitika is expanding our ad display to show to more than just your search traffic! What this means is your Chitika ads will now show to some of your non-search traffic so you can earn more revenue.


These new ads are called Chitika | Select. Using our click-prediction technology, we will display Select ads on your site when there is a higher chance the ad will be clicked.

How will this affect your revenue/stats? Whenever Select ads are displayed on your site it will result in more impressions to your Chitika ads automatically. More impressions to your Chitika ads could result in a higher revenue. We estimate Select ads could give publishers a 5 - 10% revenue increase on top of Premium alone.

The best part is, you don't have to make any updates/changes to your ads; this will happen automatically starting Monday, March 8th, 2010

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Just thought I would post this, found it Interesting (good info for everyone).......

We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.

As it turns out, Bing users are over 50% more likely to click an ad on your site than Google users. You can check out the full results of our research in TechCrunch’s article

Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.

Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 sites in a week in July. Visitors from Bing clicked on an ad 1.5 percent of the time on average, versus a 0.97 percent clickthrough rate for Google visitors and a 1.24 percent clickthrough rate for Yahoo.

One reading of this data is might be that Bing users are more susceptible to ads, and in fact may have used Bing in the first place because of the Bing ads Microsoft is plastering all over the place. (Kinda makes you wonder what will happen when that ad budget goes away).

But a more likely explanation is that Google represents the vast bulk of the traffic, 83 percent to be exact. Bing only represents 8 percent. There is a law of large numbers at work here. The more traffic that comes from any one source (i.e., Google), the lower the clickthrough rate is likely to trend. If the market share was reversed, Bing would undoubtedly have a lower clickthrough rate.

But that still leaves the question of just who are those people on Bing?

........ impressions ..... clicks ..... CTR ..... % more clicks (Bing)
google... 26,929,367 ... 260,518 ... 0.97% ... 55.11%
yahoo ... 3,157,648 ... 39,008 ... 1.24% ... 21.47%
bing ... 2,236,366 ... 33,558 ... 1.50%[/B]

Chitika along with PUBLISHER also offers an ADVERTISING REFERRAL program...

Earn $25.00 once your advertiser referral reaches $100.00 spent in their ad campaign.

•There is NO limit to the number of referrals you can earn referral commission from.
•Chitika will pay you 30 days following the end of the month that your commissions are earned.
•Your referral revenue is added to your regular monthly revenue and/or Publisher Referral Revenue each month.
•Access your Advertiser Referral reports in the “Reports” section when you log into your account.

So on Monday, am I suddenly going to be showing a ton of different/strange ads on my site?
No – not at all. We will be gradually rolling this out, starting with a very small amount of additional “Select” impressions. As we gather more feedback and performance data, we will increase the amount of additional “Select” impressions that we show.


Why is this an opt-out instead of an opt-in?

Simply due to your feedback. Ever since we launched Chitika | Premium 2 years ago, 90% of publisher feedback has been that you love how we monetize search traffic, but you want to also earn money from the rest of your traffic too. Since the vast majority of you want to be able to do this, we are automatically turning it on. To give you some idea: Google shows ads for 100% of your traffic. Chitika currently shows ads for less than 30% of your traffic (about 60% of US traffic across our network). Given the huge available opportunity – this was a no-brainer that a lot of our publishers are asking for. However, in all this — please note that our core philosophy of not bombarding the user with ads still remains. We will only show ads when we really believe that the user will benefit from them — the rest of them time, the ads will continue to collapse.

For publishers who DO NOT want this new functionality, it is very easy to opt-out. Just login to your Chitika account and go to the “My Account” tab. The opt-out is at the bottom of the page. [Update: We will be giving you multiple levels of control -- so you can opt-out/opt-in at an account level, or only for certain ad units. See how to do this below.]



How does Chitika | Select choose when and when not to show an ad?

We determine when (and when NOT to) show an ad by using our new click-prediction technology. What is click-prediction technology, you ask? We have been conducting HUGE amounts of research over the past 1 year which allows us tremendous amount of insight into how users interact with ads. For example, did you know that IE users are twice as likely to click on an ad as FireFox users? These types of statistical studies are the core of this new predictive technology. This type of analysis is common in other industries such as insurance, credit cards, etc., and now Chitika is bringing that to online advertising. [Note: This new click prediction technology has been running on select publishers on parts of our UK traffic for the last 3 months -- the results have been outstanding]


Your premium ads look at the search terms used to arrive on the site – as a result you get really relevant results- what about Select, how will we know the ads are something I want on my site and/or relevant?

The Chitika | Select ads may or may not be relevant to your content – however you can be SURE that they are relevant to the user. Remember – the Chitika | Select technology will determine the likelihood of whether an ad is a good match for that user or not. This is how we are able to command a high eCPM – by selectively showing ads when we know that they have some value for the user. Remember: For these new ads, what YOU see might be a lot different than what your READERS are seeing (this is similar to the “interest based” ads on Google Adsense — its targeted to each user). However, since they are targeted to the user — they command higher CPMs than untargeted ads.


What do you mean by “Image ads”? What do these look like?

Just like Google AdSense’s image ads, these will be high-quality graphic/banner ads from major brand name advertisers. We will only choose to show graphic/banner ads if they command high CPMs. These are the same ads that run on top ComScore 500 publishers’ sites.


I do not want image/graphic ads on my site! But I do want to use Chitika | Select – is that possible?

Yes – in the opt-out section, you can keep Chitika | Select switched on, but opt-out of the image ads part of the service. Our goal here is to give you the options and the controls. We understand that no single size fits all.